Storytelling: A 10,000 Year Old Technology
To some, the notion of using “story” or the act of “storytelling” as a tool for organizational change may seem new or even novel. But humankind has been using stories to communicate within and across organizations for thousands of years. In many ways, “story” is the original tool of transformation. Think back to the earliest form of organizational identity – the tribe. After departing Egypt, Moses delegated authority to the elders of the Israelites to listen to disputes, creating a hierarchy that ultimately reported back to him, creating what is probably the earliest known example of an organization. Looking closer to home, the native peoples who inhabited this continent prior to the arrival of Europeans had a rich tradition of using stories to impart knowledge across the generations for the ongoing benefit and sustainment of the group – where and at what time of year were the best hunting grounds, how [...]